Consumer Profile

Since we go to a fashion school, the majority are girl with an exception of a couple of boys. We wish to accommodate all students so we can make it equally fair. As a result, the majority of the store will contain feminine merchandise as well as have a part of the store meant for male merchandise. We are willing to make all merchandise affordable for all students and since our currency is in fashion dollars, we want to make sure everyone gets fashion dollars however as well as accept dollar bills. We are excited to start reconstructing the school store and make new gym uniforms that satisfy the interest of both the male and females of our school. We like the gym uniforms we already have now, however we want to alter the style and the color a little more to make it comfortable yet stylish.


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