Chapter 14 Summary

Claribel Truglia                                                                                               Ms. Selleck

Visual Merchandising                                                                                     11/21/13

When a chain-store operation calls upon a store designer to create a retail setting that will be recognized anywhere, the first step is the creation of a prototype store. The prototype is the first constructed unit; once it has been customer tested, and any problems worked out, the design is ready for rollout. This means using the same design for all the retailer’s stores, but adapting it to the new locations. The stores are made in modules which means pieces will be adaptable, movable, and rearrangable Modules are most frequently constructed of wood and are designed to be adaptable and convertible. The same frame will adapt to holding shelves or hang-rods, so depending on the merchandise, the time of the year or season, and the amount of stock at any time, the modular fixtures can be changed to show off what is available.

What most good and practical systems have in common is the ability to be easily assembled, disassembled, reassembled, and rearranged in new and different ways, in new and different places. A good system is stable, versatile, adaptable, and modular and is designed with many accessories that enhance the unit in the store, aesthetically and functionally. Types of systems include:

  • Hollow tubes with finger fittings- fit into the open end of the tube and thus effectively “plug up” that end. At the same time, another finger in the same connector joint will fit into another tube. A two-pronged or fingered joint can be used to form a right angle, or an L. Four equal lengths of tube joined by four L- joints will form a rectangle.
  • T-joint has two extensions at right angles to each other, and the third finger extends up or down.
  • X-joint brings together four lengths of pipe into a cross or X shape.
  • Clamps are hollowed-out spheres that come apart.
  • Extruded Uprights– This group of modular systems is based on vertical multifaceted and multislotted metal or plastic lengths into which horizontal elements, brackets, panels, or other structural elements are slipped and then secured. Some of these extruded metal (often aluminum) tubes are designed with four sides for assembling.
  • Slotted joiners are designed to accommodate sheets of glass, plastic, or composition board to form shelves, bins, or rectangular structures. Others work with rods and tubes to make skeletal frames.
  • Slotted uprights- are usually steel or aluminum squared tubes that are precision slotted on one, two, or four faces.

To use a system effectively, the display person or store planner must know what it will and will not do. Because price is such a variable, the selection must be based on the projected use and adaptability of the particular system. Systems have always been helpful since the early 1970’s. Because of its convenience with the flexibility of what it can convert into. It can be used for anything and every type of store, and there are endless options. Because of its durability as well, the proper care of the parts will lead to a long lasting system.