After reading the overview packet, I learned what is essential when it comes to consumer buying. For example, there are three factors that influence consumers with their fashion purchases; Rational Motives, Emotional Motives, and Patronage Motives. There is also a pyramid called Maslow’s Hierarchy which implies each stage in terms of purchasing ability. Lastly, there are certain groups of consumers that are attracted to different stores. The factors are broken up into childless singles under 45, childless singles 45 and over, and Single Parents. As a result, these are the most important factors to look at when it comes to consumer buying. This is the “overview” of fashion buying.