Henry Cotton’s at Pitti Immagine Uomo: 21st Century Midsummer’s Night Dream

Henry Cotton’s at Pitti Immagine Uomo: 21st Century Midsummer’s Night Dream

I didn’t enjoy this window display because I feel it didn’t capture the essence of the clothing. Visual Merchandising should be all about the clothes, and the story behind it, however I found it difficult to read, and match the story with the clothing. I couldn’t relate Midsummer’s Night Dream to this display because the clothing is irrelevant to what someone would wear on a midsummer night.

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